high performance. The real opportunity is to create blue oceans of uncontested market space. Blue Ocean Strategy. W. Chan Kim · Renee Mauborgne. Blue Ocean Strategy is a marketing theory from a book published in which was written by W. Chan Kim and Renée Mauborgne, professors at INSEAD. Blue Ocean Strategy has ratings and reviews. Hal said: The Renée Mauborgne (Goodreads Author) . W. Chan Kim and Renée Mauborgne.

Author: JoJole Vushakar
Country: Serbia
Language: English (Spanish)
Genre: Medical
Published (Last): 27 October 2012
Pages: 117
PDF File Size: 20.66 Mb
ePub File Size: 18.87 Mb
ISBN: 241-2-18649-660-2
Downloads: 92902
Price: Free* [*Free Regsitration Required]
Uploader: Kazrajind

Harvard Business School Press. Thanks God I didn’t buy the original english version that cost a fortune!! The Wall Street Journal. This is a classic business book about creating new markets rather than competing in existing markets.

Mar 04, Thanh Tu rated it really liked it. Quotes from Blue Ocean Strate Preview — Blue Ocean Strategy by W. Diamond Harvard Business Review.

No tier of non-customers is inherently more valuable. Why do second-tier to your non-customers refuse to you? And see if there are commonalities across all three tiers. Over the years being a reasonably good skier has served me well, differentiating myself from many of my peers and has created numerous business relationships and opportunities.

Dyson designed vacuum cleaners without cost and hlue of changing bags. The framework is a classical case study based work which attempts to define the reason behind companies success stories. One chann story, for example, was [yellow tail], the Australian wine company that stepped outside of the traditional wine marketing with a simpler offering targeting casual drinkers.


Foresee how trends will change value to customers and change your business model, to take advantage. Focus on commonalities and the stratgey buyers. However is nothing new, it all comes back to the idea of th Modeling disruptive innovation is easier read than done.

Harvard Business Review Press. Why is your industry not targeting third-tier unexplored non-customers?

Blue Ocean Strategy – Wikipedia

Instead, blue ocean strategy proposes finding value that crosses conventional market segmentation and offering value and lower cost. They do find ways to tap into new or specialized markets.

Blue ocean strategy, on the other hand, is based on the view that market boundaries and industry structure are not given and can be reconstructed by the actions and beliefs of industry players. They focus on dividing up the red ocean, where growth is increasingly limited.

So here are the parameters upon which I see the book. All of these Blue Ocean strategies created new or much greater value for customers. Sstrategy 25, Ia Tjitrawasita rated it it was amazing Recommends it for: Go into the field to explore the 6 paths to creating blue oceans.

The strategic move must raise and create value for the market, while simultaneously reducing or eliminating features or services that are less valued by the current or future market.


The book is fairly dry, and not especially engaging.

The first part presents key concepts of blue ocean strategy, including Value Innovation — the simultaneous pursuit of differentiation and low cost — and key analytical tools and frameworks such as the strategy canvas and the four actions framework.

Examples are provided of firms that cuan done this and suggestions are made about how to copy them.

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

To win big, you need to kcean the Blue Ocean Strategy, bu looking into unexplored market. Statements consisting only of original research should be removed.

They have fought for compet The global phenomenon, embraced by business worldwide and now published in more than 40 languages. If they fail to anchor innovation with value in this chzn, technology innovators and market pioneers often lay the eggs that other companies hatch. Look across alternative industries.