Starting with the second maintenance release of SAS , GfK GeoMarketing digital, vector-based map data sets are available for use. These map data sets are. Features: MAP= required argument referring to GfK map data. DATA= argument referring to response data. ID statement. BLOCK statement options. Example 5: Using GfK GeoMarketing Map Data to Assign a Format to the Example 7: Using GfK GeoMarketing Map Data When Specifying the Statistic for the.

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Previous Page Next Page. Here’s a snapshot of what our geodata and a geomarketing approach can do: GfK’s Map of the Month for December shows the distribution of purchasing power density mil.

Geomarketing | GfK Global

What we do Geomarketinf geodata helps you tap more market potential in two key ways: Seamless fit between all geodata: GfK in your country Contact Blog. Our maps are up-to-date, error-free and digitized by our own team of in-house cartographers. Our maps and market data fit together perfectly, without any gaps or overlaps.

How you benefit By visualizing your data trends and relationships, you can more quickly respond to operational weaknesses and take advantage of market opportunities. Specify the demographics table just created as the response data gf. We also calculate data for your specific products and markets.


Share insights on regional market traits and strategies with colleagues. The BLOCK statement specifies the variable in the response data set that contains the response values for each of the map areas.

Industries Solutions Insights Success stories. Also note that the ID variable was a gfj geographic locator code glc in the original sashelp. Our solutions include regional market analyses, target group localization, sales territory planning, digital maps such as purchasing power and regional market data as well as appraisals of real gsomarketing, locations and sales networks for the industry, retail and manufacturing sectors.

GfK’s Map of the Month for October illustrates the distribution of purchasing power for new automobiles in Germany. Specify the format catalog to search that has the predefined ISO alpha2 code.

Keep a close eye gfkk market trends and developments so you can respond quickly. By browsing gf, website, you agree to our use of cookies. Our industry-leading digital maps and market data give you deep-reaching, integrated insights into your markets, worldwide: First, our regionalized market data delivers penetrating insights on your markets, target groups and potential, for all industries and markets, worldwide.

This gives you a deeper understanding of your markets and operations. This lets you plan reliably across multiple market areas and regional levels.

SAS/GRAPH(R) Reference, Third Edition

RegioGraph – Analyze geomarleting visualize your company data on digital maps. Here’s a snapshot of what our geodata and a geomarketing approach can do:. Define the title and footnote for the map.


Drawing on long-standing market research experience, we deliver data on purchasing power, socio-demographics, business potential, retail turnover, consumer typologies and more. By browsing our website, you agree to our use of cookies.


Set the graphics environment. Create a table named demographics using sashelp.

Don’t fill this field! This example uses GfK map data to produce a block map that shows the population of countries in Asia. Produce the block map. GfK’s Map of the Month for November shows the distribution of purchasing power across Europe in Applications Availability Samples Ordering. More information on our Europe Edition Cookies enable us to understand how visitors use our website so that we can improve it and provide the best experience possible.

Note that the ISO variable is character. GfK in your country Contact.

Here you can find the latest insights for geomarketing. This table will be used as the response data set. Don’t fill this field!