Jib Fowles’ “Advertising’s 15 Basic Appeals”. (adapted from Common Culture, ). In this essay, Jib Fowles looks at how advertisements work by examining. ADVERTISING’S FIFTEEN BASIC APPEALS by Jib Fowles. EMOTIONAL APPEALS. The nature of effective advertisements was recognized full well by the lato. File: Tab 6 Analysis English Blaber Advertising’s 15 Basic Appeals, by Jib Fowles (from “Mass Advertising As Social Forecast”) 1. 2. 3. 4. 5. 6. 7. 8. 9.

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In this appeal advertisers tries to enthuse people and pushes them to cross all barriers and to achieve high standards. Appeal to the desires in the minds of consumers 2.

The need to satisfy curiosity: It may be too blatant, he concluded, and often detracts from the product. It is not necessary to show whole lot of sex in advertising, what is more important is how sensuously one portrays it in the advertisement.

It should not be this way. You are commenting using your Facebook account.

They try to make us feel like our lives our missing something and their appewls is the answer to finally making us happy. We are curious by nature.

With these products listed it convinces us to buy them and that they will actually work. Click here to an appeal letter template Word doc. Need to nurture- every time you see a puppy or a kitten or a child, the appeal is to your paternal or maternal instincts.


This appeal targets the need to enjoy fame and glory. The 15 Basic Appeals is very raw, and very true.


Need to nurture — every time you see a puppy or a kitten or a child, the appeal is to your paternal or maternal instincts.

For example, Florence Henderson has been portrayed as an expert mom who knows about the advantages of Wesson oil and is suggesting using the same. Tasteful china and classic diamonds offer this potential. After reading this, I can really make the connection between these and the commercials that are seen on television. The summary should be about words. Advertisements can appeal to: Like when it talks about affiliation, we see people having fun and a person having a lot of friends by using the product.

Michael Jordan, Shaq, T. Cosmetics are a natural for this approach. Commercials are very influential in our every day lifes, if you think about it everything we do has some kind of commercial. October 28, at 9: It also refers to how something looks. Kaylie Dismon Terri Hall: Most of the time the need for attention gets misidentified as the need for sex.

Freedom, the desire to get out of social or work obligations, and the desire for adventure define this need. The need for aesthetic sensations: The need for sex, affiliation, nurture and guidance are some examples of the basic needs that Fowles has fowes in his study. Even with our friends. Films, commercials, TV shows, buildings, people all can have a particular aesthetic. October 27, at While all these new commercials are being made we keep on buying them and juist spending our money.


Some ads appeal to our aesthetic tastes and artistry is part of all advertisement creation. When we are not watching the show and ijb come on thats number one spot that we get attacked and manipulated into all these advertisements. The need for attention: October 28, at The Winston man — the solitary proud individual — is job epitome of this need. Her Story Makes A Difference.

Even thought if they are not trying to at all. Ad and the Ego Matching quotes. The advertisers bring what they know will sell to people, to bring them money, and if it means to put sex on T. Many succeed and sell their product well because appeaps always are unhappy with what they have.

November 28, at 6: The need for sex: After reading this blog i fowlees see how commercials incorporate this appeals to attract people of all ages to buy. Writing and Reading Across the Curriculum. The need to dominate: Many people including myself purchase things they see in commercials.

The focus is on independence and the integrity of the individual. I find this sppeals be very true and automatically these sports figures come to mind.